Last Updated on 1 year by Dr. Shannon Barrett
Why did I start feeding my dog Nom Nom Dog Food (a veterinarian’s perspective)?
I started feeding my shepherd, Griffin, fresh dog food two years ago out of frustration.
My husband and I had just returned from a trip, and while we were away, our pet sitter had spent much time enticing him to eat his dry food.
However, Griffin had put his paw down and was being very picky. As a veterinarian, I have access to countless diets.
Many popular commercial dog foods (kibble and wet dog food) are backed by years of science. However, when you receive multiple text messages from your pet sitter that your dog refuses to eat while you drink margaritas in Mexico, you know it is time for a change.
Neither you nor your dog is enjoying your vacation.
Griffin is also one of those dogs who will refuse to eat and then vomit yellow bile. The idea that “if he is hungry, he will eat” is not true for all dogs.
I know this from years of seeing patients and my personal dog.
One of my clients was feeding
I ordered the first box, and he loved it.
Table of Contents
What I like about Nom Noms
Ingredients
- NomNom’s recipes are made with fresh ingredients and free from preservatives.
- The ingredients are locally sourced and made in small batches.
- This means that the food is always fresh and reduces the chances of any one ingredient being contaminated (which is always a risk with mass-produced pet foods).
Food Allergies
- There’s a variety of recipes.
- If your dog has a food sensitivity, these are single protein recipes. Many dogs are allergic to the protein source in their food.
- For instance, if your dog has a beef allergy, you can try the Turkey fare instead
Convenience
- The food is delivered right to my door, so I don’t have to worry about going to the store or running out of food.
- Especially great during the height of the supply chain issues. NomNom always had food, and the deliveries are always on time.
Flexibility
- NomNoms website makes it easy to change the dog food delivery if I go out of town and change the delivery date.
- The meal packs are perfect for 1-2 servings, making meal time easier. This is especially true if we are traveling. I know how many meals to bring with us.
- You can still mix this with your dog’s diet so they are eating kibble and a fresh diet.
- You’re not locked into your plan if your dog’s needs change over time.
- If they start getting a little chubbier or develop a food allergy, you can easily adjust their plan accordingly.
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What are the benefits of NomNom’s Dog Food?
Specific to Your Pet
- When you sign up for the service, you’ll complete a detailed questionnaire about your dog including:
- Weight
- Activity Level
- Coat Type
- Dietary Restrictions
- NomNomNow will then create a custom meal plan for your pup that includes three fresh meals daily.
Scientific Formulations
- All recipes are created by board-certified veterinary nutritionists so that you can feel better about the ingredients in the food.
- The nutritionists make each Nom Nom recipe to the nutritional levels AAFCO Food Nutrient Profiles established.
Easy to Use
- The food arrives frozen in individual portion-sized bags, so all you have to do is thaw and serve.
- I take out 3-4 packages at a time and put them in the fridge so they can thaw
- It’s great for pet parents who travel, so our pet sitter has to open a bag and serve. She even commented that feeding our dog is much easier when she stays with him.
What are the cons of NomNom’s Fresh Food for Dogs?
While it is an excellent option for pet parents seeking fresh dog food, a few downsides are worth mentioning.
Cost
- It’s one of the more expensive pet food delivery services on the market.
- A week’s worth of food for our 80-pound dog cost us just over $75 (shipping was free).
- Given how often our dog eats (three times per day), that works out to approximately $3 per meal – which isn’t outrageous, but it is more than we usually spend on his food.
- NomNomNow only ships within the continental U.S.
- It isn’t an option for pet owners who live outside the US
- Space
- This food can take up a lot of freezer space
- You can order a full order or half order. I ordered the full order, but you can get a decreased amount.
- If you go for the full order, you will want to ensure you have plenty of freezer space. You can see from the image below the full order takes up almost the entire freezer when it first arrives.

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I think NomNomNow is worth checking out if you’re looking for a high-quality, healthy option for your pup – especially if they’re picky eaters! Just be prepared to open up your wallet a bit wider than usual.
As you can see, Griffin is very excited when the NomNom box arrives every month!

What Makes NomNom’s the Best Choice for Picky Eaters?
In addition to being healthier for your pup, NomNom’s is a good choice for picky eaters because they offer a wide variety of meal plans and flavor options.
Whether your dog likes chicken or beef, they have a flavor that they’ll likely love.
I tell my clients to consider ordering the sample pack if they want to try it.
That way, you can let your dog try all of our different flavors before committing to a full subscription. Click here to learn more!
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What flavors of Nom Nom are available?
Nom
Beef Mash
This meal pack is 1239 cal/kg
Each package weighs approximately 0.4 kg (400 gm)
Ground Beef is the primary protein in this recipe.
It also contains:
- Russet potatoes
- Eggs
- Carrots
- Peas
Chicken Cuisine
This meal pack is 1255 cal/kg
Each package weighs approximately 0.4 kg (400 gm)
Chicken is the primary protein in this recipe.
It also contains:
- Sweet potatoes
- Squash
- Spinach
Pork Potluck
This meal pack is 1246 cal/kg
Each package weighs approximately 0.4 kg (400 gm)
Pork is the primary protein in this recipe.
It also contains:
- Russet potatoes
- Green beans
- Squash
- Kale
Turkey Fare
This meal pack is 1479 cal/kg
Each package weighs approximately 0.4 kg (400 gm)
Turkey is the primary protein in this recipe.
It also contains:
- Brown rice
- Eggs
- Carrots
- Spinach
How do I switch my dog to NomNom Dog Food?
If you would like to switch your dog to Dog Food, you can do so gradually over two weeks.
- Mix 25% of
Nom Nom Dog Food with 75% of their current food for 3-4 days. - Then mix a 50:50 ratio of NomNom Dog Food and their current diet for 3-4 days.
- Then, mix 75% of NomNom dog food with 25% of their existing food for an additional 3-4 days.
- Then, you can feed them the
Nom Nom Dog food exclusively. If you notice any vomiting, diarrhea, or decreased appetite, return to the previous ratio for a few days.
Pro Tip
Make sure to check your dogs current food to see how many calories they are currently eating per day. You want to feed your dog the same amount of calories, not the same quantity of food to avoid changes in their weight.
FAQ (Frequently Asked Questions)
What is fresh dog food?
Fresh food diets for dogs are made with real, whole ingredients and contain no preservatives or fillers.
Many commercially-made dog foods are processed and have a variety of components/chemicals required to keep them preserved.
Fresh dog food is usually made with human-grade ingredients that you would feel comfortable eating yourself.
Is NomNom food human grade?
Yes, all of the ingredients in
What makes NomNom food different from other fresh dog foods?
NomNom’s doesn’t freeze or dehydrate their food – they cook it fresh daily and deliver it to your door.
This ensures that your dog gets the most nutrients and flavor possible.
What is AAFCO?
AAFCO stands for the Association of American Feed Control Officials, a nonprofit organization that develops nutritional guidelines for pet foods.
It is a great pet parent resource for anyone seeking more information on pet food and your pet’s health.
The information in this article is for general purposes only and is not a substitute for advice from your veterinarian. Any reliance you place on such information is strictly at your own risk.
Dr. Shannon Barrett brings an exceptional blend of academic excellence and professional expertise to the world of veterinary medicine. With a Doctorate in Veterinary Medicine from Western University of Health Sciences, where she graduated with honors, and dual Bachelor degrees in Biological Sciences and Psychology, her depth of knowledge is extensive. A member of the American Veterinary Medical Association, Dr. Barrett's insights and contributions to pet health have been featured in leading publications such as Rover, MarketWatch, and Newsweek.